There are some tech companies which are good. There are some which are bad. But then there are others you just cannot classify. Apple, as you may have guessed from the last 3 sentences, falls in the third category.
iPhone 4 – the latest venture by Apple had everyone on their toes and I guess it’ll deliver to the target market. But the Smiley in the title says it all … I am not impressed. Here is some YouTube video my friend posted on Facebook (evidence of permeating social networking)
That is a trademark Apple ad in my opinion – brilliantly made, points put forward as easily as possible in layman language and they also showcase how advanced they really are. All of which is true … and yet insidiously over advertised in most ways.
For example, this FaceTime product their advertisement seems to be revolving around seems to be a big deal for them. Frankly, it isn’t. I live in India (assume I applied emphasis here because putting the country name in italics gives me a feeling of performing moral disgrace) and for me, 3G video calling (which is essentially what it is) is pretty commonplace even though the last time I checked there was just ONE operator providing 3G networks throughout the country – BSNL.
Then their next feature – multitasking. This is when frustration sets in. Multitasking is the most basic feature any respectable OS must have. Android had it from it’s earliest stage of development. The iPhone on the other hand went from iPhone 2G, 3G, 3G S and then 4 to get this feature. I just feel like going to one of their presentations and shouting “Big Deal” when they talk about it.
The HD recording is a new feature though. I find it intriguing. Recording video at 720p resolution from a phone. NOT something I’ve seen before.
The design is worth mention in that advertisement. I dunno if any of the hardware they show is news to the tech world but I trust Apple to at least pioneer design whatever they lack in any other field.
The worst part of the advertisement though is how those executives from the company react to the features. I mean … Did you see how that guy in the black dress made FaceTime look like a feature never seen before? Again, at the end, the fellow with glasses mentions how FaceTime is revolutionary enough to call for the release of a separate iPhone in it’s honour. I feel like punching those people when they show this look of being blown away by this feature and that one … It’s YOUR product for the love of god. Don’t act like it’s some meteor that fell from space and you harnessed it.
My 2 cents? : The user experience will be unbeatable as ever but please … if you want the REAL techies to appreciate the product, add some new features.
PS : Just noticed FaceTime works on Wi-Fi … Is it routed through the AT&T network or the Apple servers? I thought the former was the most obvious but now I have my doubts.